Social Media Club Louisville

Best-selling author Emanuel Rosen will be the special guest of the Social Media Club Louisville for the organization’s April gathering, Tuesday, April 14, 2009 from 6:30-8:30 p.m. ET at the Louisville Visual Art Association at the Water Tower. Rosen is the author of the national bestseller, “The Anatomy of Buzz” and his latest effort, “The Anatomy of Buzz Revisited” and is an internationally-renown expert on word-of-mouth marketing.

Emanuel Rosen, author of "The Anatomy of Buzz Revisited"

Rosen is appearing at the event as part of his national tour to support “The Anatomy of Buzz Revisited.” The effort adds nearly two-thirds new material to his original best-selling work with more in-depth coverage of social media as a supplement to word-of-mouth, or buzz. Admission is free. Complimentary hors d’oeuvres and a cash bar will be available.

“I’ve read both books and would recommend them to marketers of all walks,” said Jason Falls, president of SMC Louisville. “For those interested in social media, consumer-centric public relations and community-building advertising platforms, ‘The Anatomy of Buzz Revisited,’ is a must-read and Emanuel Rosen is a must-meet thinker.”

Rosen is touring the country on the National Outdoor Leadership School’s tour bus. The NOLS is a not for profit educational institution that takes people of all ages on remote wilderness expeditions, teaching technical outdoor skills, leadership and environmental ethics in awe-inspiring locations around the world. The tour bus, central to the NOLS’s word-of-mouth marketing efforts, is featured as a case study in Rosen’s new book.

The NOLS bus is powered by recycle vegetable oil and solar power. It has been traveling the country spreading the world about NOLS and alternative energy since 2004. More more information about the NOLS, visit http://www.www.nols.edu/about/. For more on the bus, visit http://www.nols.edu/bus/bus_activities.shtml.

To learn more about Emanuel Rosen visit him on-line at http://www.emanuel-rosen.com or follow him on Twitter at @EmanuelRosen.

WHO: Emanuel Rosen, best-selling author of “The Anatomy of Buzz” and “The Anatomy of Buzz Revisited”

WHAT: Social Media Club Louisville’s April Gathering

WHEN: 6:30-8:30 p.m. ET, Tuesday, April 14, 2009

WHERE: Louisville Visual Art Association at the Water Tower, 3005 River Road, Louisville

WHY: Learn about word-of-mouth marketing and the anatomy of buzz from a world-renown, best-selling author and expert.

Please RSVP using our Eventbrite form below:

The Social Media Club Louisville will conduct the second in its series of educational boot camps for the Louisville area from 8:30 a.m. until 11 a.m. ET, Tuesday, April 14 at the Frazier International History Museum. The event will focus on helping advertising, marketing and public relations professionals to leverage social media for their organizations, agencies and clients.

“We can talk about social media until we’re blue in the face, but businesses need to learn the tools, not just the philosophies, to hit the ground running with actionable social media tactics for their organizations and clients,” said Jason Falls, president of the Social Media Club Louisville. “As we showed the non-profit community in January, our boot camps are working sessions that sign you up for accounts, get you started and teach you the tools so you can start using them immediately. This session will demystify the technologies, give participants new found productivity in their day-to-day jobs and help them reach on-line audiences in more efficient and effective ways.”

The cost of the boot camp is $150.00 per person. Proceeds support the Social Media Club Louisville’s mission to increase the awareness and understanding of social media tools, strategies and programs to improve and enhance consumer experiences with businesses and individuals. WiFi and refreshments will be provided. Participants should bring a laptop computer with wireless Internet capability.

This hands-on training will provide participants with practical understanding and use of the latest social media tools and technologies, as well as an overview of the strategic approaches to each. The sessions will be taught by social media strategists Michelle Jones, Falls, David Finch, Nick Huhn and Brendan Jackson. Topics to be covered include: RSS technologies, social media monitoring, blogging, marketing through social networks (Twitter, Facebook, etc.), web video and more.

The Frazier International History Museum is located at 829 West Main Street in Louisville, Ky. The event will take place in the Fourth Floor Cultural Arts Center. Participants should identify themselves as attendees for the Social Media Club Louisville Social Media Boot Camp at the museum’s front door.

To purchase a seat, use the PayPal checkout button here:

We are offering a $25 discount to non-profits. If your organization is incorporated as a non-profit, please use this Buy Now button to register:

If you have any questions about the event or are having trouble booking your seat, please contact us via email at smclouisville — at — gmail.com or call Jason Falls, SMC Louisville President at 502.619.3285.

Join Social Media Club Louisville’s March gathering for a helpful look at smart marketing in a recession using social media. Brendan Jackson of Creative Alliance and internet marketing consultant Nick Huhn will take you through ideas, strategies and tactics of marketing your organization in tough economic times using social media. Learn how to achieve marketing success with tightened purse strings and conservative budgets.

As an additional bonus, representatives from H&R Block will be on hand to give tips on filing returns and discuss implications of the new federal tax incentive program. H&R Block is a national sponsor for Social Media Club.

Join us on Tuesday, March 24 from 6:30-8:30 p.m. at the Louisville Visual Art Association at the Water Tower. Free hors d’oeuvres and a beer and wine cash bar will be available throughout the evening, courtesy of H&R Block. The event will also feature networking opportunity.

The event is free and open to the public.

WHO: Social Media Club Louisville

WHAT: March monthly gathering - Smart Marketing In A Recession With Social Media

WHEN: Tuesday, March 24, 2009 - 6:30-8:30 p.m.

WHERE: Louisville Visual Art Association at the Water Tower, 3005 River Road

WHY: Learn strategies and tactics to market intelligently in a recessive economy.

Please RSVP your attendance by emailing us at smclouisville - at - gmail.com.