Social Media Club Louisville

Our friends at the Society of Professional Journalists are hosting a conversation about commenting on social-enabled websites, including newspaper sites, blogs and company websites. The discussion will feature noted media and First Amendment attorney Jon Fleischaker and is sure to be enlightening. We thought we’d share the event here to make sure Social Media Club Louisville folks knew about the event.

From the SPJ:

So you’ve posted a new item on your web site or blog. Comments began pouring in. But one commenter says that the main story subject beats his wife. Can you edit that? Can you delete it? What if you do nothing and the comment goes live can you be sued? And does it make a difference if the person who posts the comment is anonymous?

Noted media and first amendment attorney Jon L. Fleischaker will guide you through these murky waters in a noon presentation for the Society of Professional Journalists. The event will be held Tuesday, January 26, at Louisville Public Media, 619 S. Fourth Street, in the performance studio. The program is $10 for SPJ members, $12 for non-members and includes a box lunch and drink from City Café. Don’t miss your opportunity to learn how to handle this emerging media problem from the foremost expert on First Amendment issues in the region.

SPACE IS LIMITED. Call or e-mail Robyn Davis Sekula at (812) 981-8223 or robynsekula@sbcglobal.net to reserve your spot. Payment will be at the door by cash or check, or by mailing a check in advance of the event to Robyn Sekula, 1811 Ekin Ave., New Albany, IN 47150. Deadline for reservations is Thursday, January 21.

Another job posting crossed our desk here at Social Media Club Louisville, this one at Mortenson Family Dental. It’s great to see social media specific jobs popping up here in the ‘Ville. If you’re interested, see the details below.

JOB POSTING

Mortenson Family Dental

Title: Reputation Equity Manager

PROFILE
It is mandatory for the position of Reputation Equity Manager that the candidate come from a PR firm/background. We will also consider candidates from a communications background, or substantial experience..

The candidate will develop effective social media programs and assures they are managed for client satisfaction and agency profitability. Recognizes and pursues growth opportunities on the accounts for which he/she is assigned and participates in new business pitches for prospective and current patients, providing a social media perspective and expertise, and solutions. Provides support to our offices as needed, and to also represent the company at events outside the office, as a PR representative.

RESPONSIBILITIES
• Understands dental business (and the specialty options offered), provides appropriate and timely strategic patient counsel in the social media space
• Develops and implements innovative social media strategies and programs that produce superior results for clients and result in increased agency revenues
• Monitors social media projects to ensure that deadlines and quality standards are met; reports to Director of Marketing daily, and provides detailed reporting of social media results and results of the internal marketing of Demand Force

• Educates offices and leadership about strategic benefits of social media opportunities
• Understands social media needs and the appropriate channels for dissemination of information
• Meets the key online media important to our business
• Provides and oversees on-site and online support for events
• Guides and trains account staff on social media strategies
• Develops plans and techniques for generating and pursuing new business and assists in the development of new business presentations
• Monitor and manage our internal patient marketing through Demand Force for all offices

QUALIFICATIONS
• Strong verbal, written and technical communication skills
• Understanding of the web development process
• Ability to prioritize
• Attention to detail
• Ability to handle multiple assignments/projects
• Proficient in major social media and online tools
• Strong leadership/team building ability
• Growing knowledge of social media and digital landscape and its innovative application for communication solutions
• Demonstrable client relations, budgeting, social media program development, project management, and writing/editing skills (in the online space); Required to type 80words per minute
• At least two years of social media pr/marketing experience

EDUCATION
B.S./B.A. degree in Public Relations, Marketing, Communications, Digital Media or a related discipline/experience

Apply by emailing your resume to:

Shelley Spragens

sspragens@mfdc.net

or fax 502-245-5021