Social Media Club Louisville

Ask any knowledgable marketer or technologist today what’s next and one of the most common answers you’ll get is “mobile.” Social Media Club Louisville will focus our August event on understanding more about mobile marketing as we present a panel discussion of the industry, how companies can utilize mobile marketing to connect with customers and even some lessons learned from experienced mobile professionals. The event will take place Tuesday, August 17 from 6:30 p.m. until 8:30 p.m at Ice Box Co-Labs at 217 East Main Street. Hors d’oeuvres and a cash bar will be provided, courtesy of Verizon Wireless.

The panel will feature moderator and experienced mobile strategist Chris Bergman from Wiseacre Digital; Robert Strojan, CEO of mobile application company Blackout Labs, Brian Raney of Awesome Inc., a business incubator that hosts mobile marketing developer events and Ben Loetz, data sales manager for Verizon Wireless. The discussion will focus on the state of the mobile marketing industry, what’s in store for the future of mobile marketing, how companies can leverage mobile marketing to drive business and the successes and failures of the panel participants in their mobile marketing experiences. The discussion will include information and insight on SMS/text messaging, mobile websites and mobile applications popularized by the advent of smart phones.

The evening is being presented by Verizon Wireless which will have several models of their latest line of phones, including the new Droid X, on hand for participants to experience. There will be informal networking both before and after the panel discussion, which is scheduled to begin approximately 7 p.m. The event is being hosted by Ice Box Co-Labs, a new co-working environment in downtown Louisville.

Attending the event is free, but Social Media Club Louisville does ask participants to RSVP to ensure accurate head counts for space, seating and food purposes. You may RSVP below:

Just wanted to take the opportunity to thank those who came out Tuesday for the Social Media Club Louisville’s Mid-Summer Tweet-up. About 50 folks came and enjoyed some networking time and got an up-close look at the new Droid X from Verizon Wireless. Big thanks to Verizon for sponsoring the event (and for the yummy appetizers … almost said ‘apps’ which would have been confusing. Ha!).

I’ve been experimenting with Whrrl, a location-based platform like Foursquare only built on storytelling. Here’s my Whrrl album from the event.

We’d also like to thank Patrick O’Shea’s downtown for hosting us. It was great to get together and catch up with everyone. We’ll have an announcement soon on our August and September events.

Ahh, the Ides of Summer. Or something like that.

Join Social Media Club Louisville Tuesday night, July 20 from 6:30 until 8:30 for a mid-Summer Tweetup at Patrick O’Shea’s (the Downtown Location) at 123 West Main Street. Appetizers will be provided by Verizon Wireless and the new Droid X phones will be on display for us to tinker with.

There will be no formal presentation, but do come out and celebrate a fun summer evening with your SMC folks, network a bit, trade business cards and we’ll fill you in on what’s coming in August and September for more learning and networking opportunities.

Please RSVP using the Twtvite for the event, just so we can get a head count for food purposes! See you there!

Just a note to reassure everyone that tonight’s Social Media Club Louisville event with special guest Lee Odden is on as scheduled. The gathering will be from 6:30 p.m. until 8:30 p.m. ET at the Louisville Visual Art Association at the Water Tower. Odden will present a talk on practical search engine optimization knowledge for communications professionals. A cash bar will be available and free hors d’oeuvres will be served. The event is free and open to the public.

While there has been significant snowfall in the Louisville area this week, the main roads are clear and the forecast is not calling for additional snow that would hinder driving conditions. HOWEVER, we do not want to encourage anyone to venture out if they do not feel they can do so safely.

See you tonight!

Just want to post a reminder for everyone to plan on joining us for a very special SMC Louisville on Tuesday night, Feb. 16 at the Water Tower. Lee Odden, CEO of TopRank Online Marketing and world-renown search engine optimization (SEO) and social media expert, will be the featured presenter at our February gathering. Odden will provide practical advice with his presentation, “10 SEO Tips Communications Professionals Must Know.” The event will take place from 6:30 p.m. until 8:30 p.m. ET on Tuesday at the Louisville Visual Art Association at The Water Tower. The event is free and open to the public. Hors d’oeuvres and a cash bar will be offered.

We’re almost bursting at the seams for this event in terms of RSVPs, but I’d like to ask everyone to continue to spread the word. The reason we wanted to bring Lee to Louisville was because we wanted a world-class expert to be able to explain the importance of SEO to public relations, marketing and communications professionals. Search happens 85% of the time a person opens a browser. It is the single-most important online activity. Understanding it as a marketer, developer or business owner is imperative. Lee will help us all get there.

We’re going to have a blast learning and networking with Lee and one another. See you there!

Our friends at the Society of Professional Journalists are hosting a conversation about commenting on social-enabled websites, including newspaper sites, blogs and company websites. The discussion will feature noted media and First Amendment attorney Jon Fleischaker and is sure to be enlightening. We thought we’d share the event here to make sure Social Media Club Louisville folks knew about the event.

From the SPJ:

So you’ve posted a new item on your web site or blog. Comments began pouring in. But one commenter says that the main story subject beats his wife. Can you edit that? Can you delete it? What if you do nothing and the comment goes live can you be sued? And does it make a difference if the person who posts the comment is anonymous?

Noted media and first amendment attorney Jon L. Fleischaker will guide you through these murky waters in a noon presentation for the Society of Professional Journalists. The event will be held Tuesday, January 26, at Louisville Public Media, 619 S. Fourth Street, in the performance studio. The program is $10 for SPJ members, $12 for non-members and includes a box lunch and drink from City Café. Don’t miss your opportunity to learn how to handle this emerging media problem from the foremost expert on First Amendment issues in the region.

SPACE IS LIMITED. Call or e-mail Robyn Davis Sekula at (812) 981-8223 or robynsekula@sbcglobal.net to reserve your spot. Payment will be at the door by cash or check, or by mailing a check in advance of the event to Robyn Sekula, 1811 Ekin Ave., New Albany, IN 47150. Deadline for reservations is Thursday, January 21.

Another job posting crossed our desk here at Social Media Club Louisville, this one at Mortenson Family Dental. It’s great to see social media specific jobs popping up here in the ‘Ville. If you’re interested, see the details below.

JOB POSTING

Mortenson Family Dental

Title: Reputation Equity Manager

PROFILE
It is mandatory for the position of Reputation Equity Manager that the candidate come from a PR firm/background. We will also consider candidates from a communications background, or substantial experience..

The candidate will develop effective social media programs and assures they are managed for client satisfaction and agency profitability. Recognizes and pursues growth opportunities on the accounts for which he/she is assigned and participates in new business pitches for prospective and current patients, providing a social media perspective and expertise, and solutions. Provides support to our offices as needed, and to also represent the company at events outside the office, as a PR representative.

RESPONSIBILITIES
• Understands dental business (and the specialty options offered), provides appropriate and timely strategic patient counsel in the social media space
• Develops and implements innovative social media strategies and programs that produce superior results for clients and result in increased agency revenues
• Monitors social media projects to ensure that deadlines and quality standards are met; reports to Director of Marketing daily, and provides detailed reporting of social media results and results of the internal marketing of Demand Force

• Educates offices and leadership about strategic benefits of social media opportunities
• Understands social media needs and the appropriate channels for dissemination of information
• Meets the key online media important to our business
• Provides and oversees on-site and online support for events
• Guides and trains account staff on social media strategies
• Develops plans and techniques for generating and pursuing new business and assists in the development of new business presentations
• Monitor and manage our internal patient marketing through Demand Force for all offices

QUALIFICATIONS
• Strong verbal, written and technical communication skills
• Understanding of the web development process
• Ability to prioritize
• Attention to detail
• Ability to handle multiple assignments/projects
• Proficient in major social media and online tools
• Strong leadership/team building ability
• Growing knowledge of social media and digital landscape and its innovative application for communication solutions
• Demonstrable client relations, budgeting, social media program development, project management, and writing/editing skills (in the online space); Required to type 80words per minute
• At least two years of social media pr/marketing experience

EDUCATION
B.S./B.A. degree in Public Relations, Marketing, Communications, Digital Media or a related discipline/experience

Apply by emailing your resume to:

Shelley Spragens

sspragens@mfdc.net

or fax 502-245-5021

What a year 2009 has been for the Social Media Club Louisville. From unbelievable speakers to intensive learning opportunities to good, old fashioned networking and fun, our organization has grown and spread the word about social media in and around Louisville. For our December gathering, we just want to bring everyone together and celebrate.

Please join us for an evening of fun and fiesta at On The Border at Springhurst Shopping Center, just off Westport Road, from 6:30-8:30 p.m., Tuesday, Dec. 15, 2009. We will have some fantastic door prizes (including a catered On The Border home party), enjoy some festive Mexican cuisine and have some time to kick off our holiday celebrations with networking and fun together. There will be no formal program, but we’re anticipating a large turnout, so bring your business cards and enjoy a night with your fellow social media enthusiasts. We will provide some appetizers for everyone to much on. Dinner and drinks will be on your own.

Please RSVP using the form below and do note, despite Eventbrite’s instructions, you DO NOT NEED to print a ticket to get in. Just let us know you’re coming so we can plan for space and enough munchies for all.

And if you cannot make it, thanks for all you’ve done to make Social Media Club Louisville happen. We’re now two years old and not slowing down at all. Thank you!

The Louisville chapter of the American Marketing Association has graciously extended an invitation and a special member’s rate to Social Media Club Louisville to attend the April 30 AMA luncheon with Brains on Fire’s Geno Church, one of the masterminds behind the Fiskateers community of Fiskars enthusiasts. The event will be held at the University Club at the University of Louisville from 11:30 a.m. until 1 p.m. The special, SMC Louisville rate is $25.00. Purchase your tickets by purchasing through our Eventbright RSVP below below. (A $0.99 fee will be added for Eventbright processing.)

Please note SMC Louisville guests will need to buy via the Eventbright order form. The special rate will not be accepted at the door.

Church will give tips on how marketers can create sustainable word of mouth movements for their brands, how to find people to engage the brand and how to manage the community once it’s started. He’ll also give tips on how to evaluate a word of mouth program’s success. Learn more about Church and Brains on Fire at www.brainsonfire.com.

Location:
The University Club at the University of Louisville
11:30 - 12:00 networking; 12:00 - 1:00 lunch and speaker
www.louisville.edu/org/uclub

Best-selling author Emanuel Rosen will be the special guest of the Social Media Club Louisville for the organization’s April gathering, Tuesday, April 14, 2009 from 6:30-8:30 p.m. ET at the Louisville Visual Art Association at the Water Tower. Rosen is the author of the national bestseller, “The Anatomy of Buzz” and his latest effort, “The Anatomy of Buzz Revisited” and is an internationally-renown expert on word-of-mouth marketing.

Emanuel Rosen, author of "The Anatomy of Buzz Revisited"

Rosen is appearing at the event as part of his national tour to support “The Anatomy of Buzz Revisited.” The effort adds nearly two-thirds new material to his original best-selling work with more in-depth coverage of social media as a supplement to word-of-mouth, or buzz. Admission is free. Complimentary hors d’oeuvres and a cash bar will be available.

“I’ve read both books and would recommend them to marketers of all walks,” said Jason Falls, president of SMC Louisville. “For those interested in social media, consumer-centric public relations and community-building advertising platforms, ‘The Anatomy of Buzz Revisited,’ is a must-read and Emanuel Rosen is a must-meet thinker.”

Rosen is touring the country on the National Outdoor Leadership School’s tour bus. The NOLS is a not for profit educational institution that takes people of all ages on remote wilderness expeditions, teaching technical outdoor skills, leadership and environmental ethics in awe-inspiring locations around the world. The tour bus, central to the NOLS’s word-of-mouth marketing efforts, is featured as a case study in Rosen’s new book.

The NOLS bus is powered by recycle vegetable oil and solar power. It has been traveling the country spreading the world about NOLS and alternative energy since 2004. More more information about the NOLS, visit http://www.www.nols.edu/about/. For more on the bus, visit http://www.nols.edu/bus/bus_activities.shtml.

To learn more about Emanuel Rosen visit him on-line at http://www.emanuel-rosen.com or follow him on Twitter at @EmanuelRosen.

WHO: Emanuel Rosen, best-selling author of “The Anatomy of Buzz” and “The Anatomy of Buzz Revisited”

WHAT: Social Media Club Louisville’s April Gathering

WHEN: 6:30-8:30 p.m. ET, Tuesday, April 14, 2009

WHERE: Louisville Visual Art Association at the Water Tower, 3005 River Road, Louisville

WHY: Learn about word-of-mouth marketing and the anatomy of buzz from a world-renown, best-selling author and expert.

Please RSVP using our Eventbrite form below: