Another job posting crossed our desk here at Social Media Club Louisville, this one at Mortenson Family Dental. It’s great to see social media specific jobs popping up here in the ‘Ville. If you’re interested, see the details below.
JOB POSTING
Title: Reputation Equity Manager
PROFILE
It is mandatory for the position of Reputation Equity Manager that the candidate come from a PR firm/background. We will also consider candidates from a communications background, or substantial experience..
The candidate will develop effective social media programs and assures they are managed for client satisfaction and agency profitability. Recognizes and pursues growth opportunities on the accounts for which he/she is assigned and participates in new business pitches for prospective and current patients, providing a social media perspective and expertise, and solutions. Provides support to our offices as needed, and to also represent the company at events outside the office, as a PR representative.
RESPONSIBILITIES
• Understands dental business (and the specialty options offered), provides appropriate and timely strategic patient counsel in the social media space
• Develops and implements innovative social media strategies and programs that produce superior results for clients and result in increased agency revenues
• Monitors social media projects to ensure that deadlines and quality standards are met; reports to Director of Marketing daily, and provides detailed reporting of social media results and results of the internal marketing of Demand Force
• Educates offices and leadership about strategic benefits of social media opportunities
• Understands social media needs and the appropriate channels for dissemination of information
• Meets the key online media important to our business
• Provides and oversees on-site and online support for events
• Guides and trains account staff on social media strategies
• Develops plans and techniques for generating and pursuing new business and assists in the development of new business presentations
• Monitor and manage our internal patient marketing through Demand Force for all offices
QUALIFICATIONS
• Strong verbal, written and technical communication skills
• Understanding of the web development process
• Ability to prioritize
• Attention to detail
• Ability to handle multiple assignments/projects
• Proficient in major social media and online tools
• Strong leadership/team building ability
• Growing knowledge of social media and digital landscape and its innovative application for communication solutions
• Demonstrable client relations, budgeting, social media program development, project management, and writing/editing skills (in the online space); Required to type 80words per minute
• At least two years of social media pr/marketing experience
EDUCATION
B.S./B.A. degree in Public Relations, Marketing, Communications, Digital Media or a related discipline/experience
Apply by emailing your resume to:
Shelley Spragens
or fax 502-245-5021



